Overview
What is Coremetrics / IBM Digital Analytics (discontinued)?
Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is…
Good Product
From Coremetrics to IBM Digital Analytics
IBM is dead
Disappointed
Practical CXA
Unless you're looking for a complex site 'cash register,' don't waste your time
IBM Digital Analytics: Overall product suite, digital ecosystem and marketing priorities should guide your choice
Reliable, Marketing oriented & efficient Digital Analytics Solution
IBM Digital Analytics, harness the Core of your Metrics
Honest Review of IBM Digital Analytics
In my opinion: IBM Digital Analytics, aka Coremetrics review.
DA vs GA - Which Tech Giant has the edge on Analytics?
DA review
IBM Digital Analytics Review
Pricing
What is Coremetrics / IBM Digital Analytics (discontinued)?
Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is not a part of the…
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What is Google Analytics?
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
What is Smartlook?
Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked events, and…
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What is Coremetrics / IBM Digital Analytics (discontinued)?
IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. This cloud-based solution included IBM Digital Analytics, the core analytical product, as well as several add-on modules, including Benchmark, Product Recommendations, Lifecycle, and Multisite.
IBM integrated the Digital Marketing Optimization platform with other solutions, like WebSphere Commerce and Portal for ecommerce, IBM Campaign and Interact (acquired from Unica in 2010) for cross-channel campaign management, and IBM Tealeaf (acquired in 2012) for customer experience management.
Product support was ultimately provided by Acoustic, but the product is not a part of the company's plans going forward.
Coremetrics / IBM Digital Analytics (discontinued) Video
Coremetrics / IBM Digital Analytics (discontinued) Integrations
Coremetrics / IBM Digital Analytics (discontinued) Competitors
Coremetrics / IBM Digital Analytics (discontinued) Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
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(87)Attribute Ratings
Reviews
(1-15 of 15)- Overall support
- Good ecosystem
- Data reliability
- Very pricey
- No new features
- Old technologies
Good Product
- Simple implementation
- Better results
- Easy connectivity
- More knowledge sharing sessions
- UI/UX Improvements
- More tooltips on icons
From Coremetrics to IBM Digital Analytics
- Simplified exporting of reports and specific ranges of data
- Automated reports are easy enough to set up
- UI is simple and easy to use
- The speed of the UIX can be improved upon greatly, at times it is laggy.
- The more tabs that are open, the slower the tool becomes.
- Hard tagging is not full of features when compared to other solutions.
IBM is dead
- Ability to nicely organize and determine the hierarchy of data
- Ability to hardcode tags throughout your site for specific tracking
- Dashboard provides opportunity to display metrics in various types of charts and graphs
- The new UI is slow, buggy, incomplete, is not intuitive, and has limited support or explanation.
- The demo videos for the new UI showcase features that are not even available in the new UI and support said those features may never be available so they are not sure either why they are shown in the demo videos.
- Tag management is extremely manual leaving a lot of room for human error.
- Support across the board for the legacy UI and new UI are not very helpful. They typically do not take the time to understand the root of your problem and commonly default to the response "that feature is not available". For example, you cannot currently delete reports in the new UI even though there is a delete button available. Support says the feature is not available, so if you want anything deleted you have to submit a list to support and they will delete it for you. This is extremely frustrating when you are creating "test" reports in the new UI and then you have no option to delete them when done.
Disappointed
- It's relatively easy to export and schedule reports.
- The new UI has a simple and clean design.
- Currently, the new UI is extremely buggy for a beta release with simple features like deleting reports or renaming workspaces being absent.
- The transition from old to new has been rough especially with an absence of support at times.
- Date sorting is also frustrating when creating custom reports.
- Click pathways provided a robust way to analyze visitor pathways
- TruePath Funnels were essential to learn day over day changes through key lead capture paths
- Ability to accept and table a variety of user & registration IDs allowed us to perform off-UI multichannel analysis
- The JavaScript library sitting at the back-end of IBM Digital Analytics is extremely cumbersome for non-developer, marketing users. While the JS library does provides endless customization, the complexity and ramp-up time to understand the basics can be a barrier when trouble-shooting basic re-configurations.
- IBM Digital Analytics is HEAVILY geared towards online retailers, acting more as a website's cash register as opposed to a tried-and-true web diagnostic and analytics tool
- The support for IBM Digital Analytics was lackluster, we found ourselves often tangled in the bureaucracy that is IBM, when REAL problems occurred.
- Great separation and aggregation for multinational sites
- Helpful dashboard composition
- Strong implementation documentation
- As of the last time I implemented it, the only implementation testing tools were for a single browser, making client-side scripted analytics hard to test cross-browser
- The dashboards were a little over the top, UI wise.
DA review
- Digital Analytics does a great job of providing a wide range of reports that allows you to address many problems that your clients might confront.
- DA allows great flexibility in reports.
- DA allows users to segment and filter to look at certain visitor groups. This allows companies to look at customers at a more granular level.
- DA could continue to improve on the UI to make it easier for people outside of the Analytics department to use and interact with.
- Continue to improve the amount of real time information that is available.
- Improve the UI for the benchmark tool. Make it easier to look at and easier to use.
- Digital Analtyics works best at analyzing on individual level. Each visitor can be targeted to improve its journey step by step.
- The ability to include many parameters in the tags helps create reporting that totally reflects company challenges. It helps with analyzing all aspects that we come across.
- Most of the reports are defaults and can be easily customizable. The fact that the interface allows the customized views to be placed in the interface next to the default views makes it easy to find them.
- The export functionality helps with exporting raw data to make off line analysis across all departments. This is really helpful when some very specific analysis needs to be made.
- The API is easily accessible and does not need an implementation language to create reports.
- IBM Digital Analytics allows for custom values in the tags, but they can only be accessed by creating Explore reports and there is a charge for each new report created. If the values could be accessed freely that would make a huge difference.
- Segments sometimes take a long time to process, and this slows the analysis quite a bit. Moreover the limit that is imposed is sometimes very restrictive (10 maximum)
- The interface is not very user friendly.
- I think it's great for retail, very easy to understand how much and where your products are being viewed,added and sold from.
- Provides streamlined overview of website performance with the top line reports and realtime dashboards
- UI interface is clean and easy to use.
- Should add more dimensions and or groups in Coremetrics explore reports as the 3 dimension limit is too small
- Content section of website could be better structured for non-retail clients.
- Help clients better understand the use of category hierarchies.
- Join page view to product views in merchandising report.
Think analysts, not their tools.
- Mini-exports using Explore reports provide 10 metrics for 10 segments each. These enable easier automation than Adobe Digital Analytics (aka Omniture or SiteCatalyst) and Google Analytics.
- Changing report options (e.g., filters, segments, metrics) in Digital Analytics, along with saving views, scheduling emails, and share rights is quite easy for business users, who can self-service very easily.
- Marketing Channel manager is especially easy to use and, if supported by an intelligent MMC (Marketing Management Center) query string parameter policy, Marketing customers can be largely self-service for basic marketing reports.
- Wish we could export and import segment and report definitions as xml files (or something equivalent). The broadcast functionality is inadequate and will waste report credits unless one is very careful.
- Wish there were more options for setting default behaviors. For example, many of us would like to suppress the charts above reports as a default view.
- The ability to move between applications and sites is awkward. Sometimes one must close a drop down menu, or move to a different application before changing sites. Also, the test and production sites are not bridged, necessitating a logout and login.
- Tracks data
- Consistent report interface for multiple sites
- Data is turned into information that provides action items
- Since being purchased by IBM the large corp non-personal feel has taken over
- rolling up data for all sites we manage is not easily done, and where you can it is missing the data from all reports
- new products are never rolled out to be included for current customers...always an additional fee.
Pricy Analytics tool but...
- Reporting process is quick
- Chat support is available most of the time
- Availability of resource and sw updates is always on time and keep customers informed
- Support Tickets response time (definitely a HUGE item to improve)
- Ad-hoc report - remove restriction of historic data for the past 12 motnhs only
- More User friendly interface and improve content and documentation
E-commerce is real strong point.
- E-commerce is Coremetrics' strong point. The solution is very good at reporting for ecomerce sites. For example, it gives excellent data on products purchased and abandoned cart value and other E-commerce statistics. Omniture is perhaps better for more general content browsing statistics, but Coremetrics is the clear leader for E-commerce sites.
- Easy and well documented implementation
- Fast, easy and customizable reporting UI
- Data mining or AdHoc visit-based analysis: All packages provide a way to do a deep dive on data. Usually you will need a custom report to cover something that is not covered out-of-the-box. For example, you might want to know whether more purchases are coming from people using one browser over another. Coremetrics does provide access to the database to build relationships between objects to construct custom reports. though it is possible to build these ad-hoc reports in Coremetrics, it's not that easy. Once you stray outside the standard templated reports, it's not the best solution for creating custom reports.
- Since it's a flat, table-based analytics solution, there are potential table limits which can be reached on large datasets
Solid web analysis product
- Unlike Google Analytics, which provides generic/multi-purpose tags for any kind of implementation you can imagine, Coremetrics provides a set of single-purpose tags along with an implementation strategy to help businesses get the right data in the right format. For example, there are tags specifically for adding an item of merchandise to a cart. Since this is a fundamental action for most e-commerce sites, the straightforwardness of this tagging (and the subsequent e-commerce reports it populates) is very convenient (and in some cases, where customization is required, very limiting).
- As mentioned above, the use case-specific tags populate very specific reports, such as cart abandonment, checkout conversion for e-commerce, etc. These out-of-the-box reports can be very useful if you have a generic implementation that matches Coremetric's expected usage.
- Explore reports are powerful because they allow you to create custom reports on practically any data point, enabling you to answer very specific questions.
- The Coremetrics implementation guide is a thorough document that explains every aspect of how Coremetrics works and the technology should or could be implemented on your site. For an engineer responsible for implementation, it is immensely helpful.
- Compared to Google Analytics, the reporting interface is slower and less user-friendly.
- There is no way to easily manage different sites in a single enterprise (though I think this may have been addressed in a newer version).
- The Impression Attribution add-on module is quite rudimentary and, compared to an ad-serving platform, very costly per impression. (But if you need impression data populated within Explore and not some other third-party, then it's for you.)